Omss Games: iContact on Spam: What It Is, and How To Avoid It

iContact on Spam: What It Is, and How To Avoid It

What Is Spam?

Spam is unsolicited email, also known as junk mail or UCE (Unsolicited Commercial Email).

If you send any email in bulk to more than a handful of recipients who have not requested to receive it, it will be considered spam, regardless of the contents of the email. By sending email to only to those who have requested to receive it, you are following accepted permission-based email guidelines.

There are numerous laws restricting spam, including the United States' CAN-SPAM Act, the Australian Spam Act of 2003, and other laws specific to a country, province, or state.

How Can I Avoid Sending Spam?

iContact is a permission-based email-marketing tool that follows the most stringent permission-based philosophies in order to protect users from sending spam:

Communication - Your subscriber registration page must state why you are collecting the site visitor's email address and how you plan to use their address. Additionally, by accepting our license agreement you have agreed to not sell or rent your lists.

Verification - iContact automatically sends all of your new subscribers an email confirming their interest in receiving emails from you.

Unsubscription - Every email generated from iContact contains an unsubscribe link which automatically updates your subscriber lists in order to prevent the distribution of unwanted emails to visitors who have unsubscribed.

Here Are Some Questions You Can Ask To Ensure You Are Not Sending Any Spam:

Are you importing a purchased list of ANY kind?

Are you sending to non-specific addresses such as: sales@domain.com, business@domain.com, webmaster@domain.com, info@domain.com, or other general addresses?

Do you have any abuse@, postmaster@, or hostmaster@ domains on your list?

Are you sending to distribution lists or mailing lists which indirectly send to a variety of email addresses?

Are you mailing to anyone who has not explicitly agreed to join your mailing list?

Does your email's subject line contain false or misleading information?

If you have answered "yes" to any of the above questions, you may be labeled as a spammer.

iContact Offers the SpamCheck Feature

The SpamCheck system will examine your message and determine how likely your message is to be classified as spam. We use a certain set of spam rules that help our system determine what aspects of your email messages are commonly used by spammers.

When you click the 'SpamCheck' button as you create a message, our system will scan your email and generate your Spam Score in a matter of seconds. Each rule used to calculate the score along with the final result will be displayed in a pop-up window.

Take advantage of iContact's superior anti-spam tools and upgrade your account today for just $9.95 per month! To upgrade, simply log into your trial account and click on the “Upgrade” link in the upper right-hand corner.

Sincerely,

The iContact Family
5221 Paramount Pkwy, Suite 200
Morrisville, NC 27560
http://www.iContact.com