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DK DailyTeach Newsletter - September 03, 2010 - Teaching Advertising Techniques

Oh Snap! New Baby Carrot Campaign Mimics Junk Food

DK Daily Teach

September 3, 2010

Teachable Moments

Oh Snap! New Baby Carrot Campaign Mimics Junk Food

NEW YORK (AP) — Baby carrot farmers are launching a campaign that pitches the little, orange, crunchy snacks as daring, fun and naughty—just like junk food.  A group of 50 producers hopes the 'Eat 'Em Like Junk Food' effort starting next week will double the $1 billion market in two or three years. 

...FULL STORY

Classroom Connection

Sell the Book PowerPoint Slide Show

(Gr. 3–5) In this lesson plan, students design a PowerPoint slide with an advertisement for a book they have read. It's easy to connect technology, art, and language arts with these step-by-step instructions for students and teachers.

Slogans

(Gr. 2–5) Teach children about slogans and help them to improve their creative writing skills with this worksheet. Children will match advertising slogans with their products, write their own catch phrases, and recall and identify four familiar slogans.

Sell It Like It Is!

(Gr. 3–5) Students are challenged to think about how advertising works and then write their own advertisements.

Advertising Techniques

(Gr. 7–12) Commonly used advertising techniques (humor, testimonial, etc.) are explored in this activity.

Analyzing Television

(Gr. 3–6) After watching television for a set period of time, students record data on what they have seen, including the number of commercials, knowledge gained, and impressions of set design.

Create an Ad

(Gr. 7–12) Students create an ad by using one or more common advertising techniques.

Day in History Day in history

September 3, 1783

The Treaty of Paris officially ended the Revolutionary War between the United States and Great Britain.

...RELATED ACTIVITY (Gr. K–12)

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Educators' Calendar

09/03/2010

...VIEW SEPTEMBER EVENTS
 
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Today's Features

Daily Warm-Ups

Daily Warm-up image

Find a new activity each day!

Reinforce your students' math and reading comprehension skills with these printable warm-ups.

Grades 1 & 2 – Math | Reading

Grades 3 & 4 – Math | Reading

Grades 5 & 6 – Math | Reading

Funbrain Games

funbrain games

Word Turtle

Word Turtle is a seek and find word search game where you put in the words to hide in the puzzle. Play against Funbrain or print it out on paper for yourself or a friend.

...PLAY WORD TURTLE

...VIEW ALL

Today's DK Clip Art

DK clip art

Gallimimus

Enhance classroom and homework activities with DK's famous photographs. Download the clip art to include in school projects or embellish just about anything!

...VIEW FULL-SIZE IMAGE

Today's Birthday

Today's Birthday

Edward Albert Filene (1860–1937)

As president of his family business – the Boston firm William Filene's Sons – Edward Albert Filene pioneered retail techniques such as the "bargain basement." He and his brother Abraham Lincoln Filene turned the business into the retail department store Filene's and the discount store Filene's Basement.

...RELATED ACTIVITY (Gr. 3)

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